| Industrial Design is the process of creating and developing
concepts and specifications that optimize the function, value,
and appearance of a product.This is done for the mutual benefit
of both end user and manufacturer. These concepts are developed
through collection, analysis, and combination of data, guided
by the specific requirements of the customer. In this way,
product appearance can be quickly and efficiently made fresh
and in-line with current market trends.
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Why is it useful? 
Industrial Design bridges the gap between a desired product
image and its underlying functionality. Maximum benefit is
achieved by incorporating distinctive styling that differentiates
your product from the competition.
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Are there any limitations?
Industrial design is limited to the creativity of the human
mind – therefore, the possibilities are endless. Incorporating
hand modeled prototypes and concept images can be more challenging
since the final design will be driven in part by the core
functional components to be incorporated into the design.
Hand modeled prototypes can be digitized and used as a template
for creating a 3D CAD model - See
Reverse Engineering.
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What Kind of Products can Benefit?
Typical products include those in Consumer Electronics, Recreational,
Automotive, Aerospace, Defense, and Medical applications.
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How are business goals affected?
Industrial Design helps differentiate your product from the
competition while maintaining a practical concern for manufacturing
requirements. We work to ensure that design recommendations
use both material and technology effectively.
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The Technology Behind the Process:
- Industrial Design objectives are discussed.
- Hand modeled prototypes and concept images are converted to a digital format and used as a starting point
- Industrial Design concepts are developed and presented
- A Design concept is chosen by the customer and used as a starting point for developing a new CAD model
- The core product components are incorporated into the new design
- Prototype Presentation models are made for design confirmation
- Additional models can be painted and decorated for market evaluation purposes
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